A Celebration of Excellence: Laurie Sprouse, CITE, CMP, DMCP
Earns ADMEI’s Hall of Fame/Lifetime Achievement Award
We’re so proud to share that our President, Laurie Sprouse, CITE, CMP, DMCP, was recently honored with the Hall of Fame/Lifetime Achievement Award at the 2025 Association of Destination Management Executives International (ADMEI) Awards held in Arlington in February.
Laurie’s leadership and vision have shaped Ultimate Ventures, a DMC Network Company, into a cornerstone of the destination management community, while her passion for elevating the profession has had a profound impact on the industry as a whole. She is widely respected for challenging the status quo and setting new standards for destination management companies. In fact, she spearheaded Texas legislation in 2009, creating the first legal definition of a ‘Qualified Destination Management Company’ – a move that benefits DMCs and saves our clients tax money when meeting in Texas.
More than a personal achievement, this award reflects the passion, dedication, and innovation that fuel UV’s success. Congratulations to a true trailblazer!